Profile of Anna Babb

Hello my name is Anna! 💙

I love the many things like cherry blossoms, the color blue, and fall/winter seasons!

I design thoughtful and inclusive experiences using my extensive academic background as a foundation and expanding using empathy and data driven techniques to forge informative and engaging solutions.

My passion in design lies in impact and empathy.

Origin

I've always been inspired by graphics seen in up and coming technology and how thought out the systems were, as well as the engaging visual ads that could be found on websites or while watching Cartoon Network for hours as a child. By chance, I found a copy of Adobe Photoshop CS3 on a shelf in my house and installed it on my old Dell laptop and a new journey began: learning design via play.

Since then, I’ve learned so many different types of design, met so many incredible people, and constantly expanded my understanding on how empathetic design can impact people’s lives and drive innovation and hope.

Design

For my academic qualifications in design, I earned my B.F.A. in Graphic Design from Savannah College of Art and Design (SCAD) in 2017, and immediately pursued graduate studies at North Carolina State University (graduated in 2021) to deepen my understanding of design theory and process. Throughout this time and thereafter, I began to focus on specializing in certain fields.

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User Experience

Crafting unique experiences of varying complexity while harnessing empathy is a key proficiency within design. Being able to access, define, and work with targeted populations leads to innovative practices.

Inclusive Design

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Making sure content is accessible and usable to audiences that have disabilities, ensures the success of a solution. When design looks at helping the most vulnerable, it empowers everyone.

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Design Theory

Understanding what drives thought is important to understanding where design can go. Looking at core principles and breaking them into frameworks are fundamental to understanding the meaning in an experience.

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Design Strategy

Products are full of complex systems, and any asset that is provided becomes part of the larger ecosystem. Paying careful attention to detail as well as understanding the place every project holds is key to a successful design.

At the heart of my design practice is a focus on creating experiences that resonate with users. I believe that by leading with empathy and conducting thorough research, I can create products that truly meet users' needs and solve their problems. I've had the opportunity to work on several exciting projects that have allowed me to apply these principles and create engaging and impactful experiences.

What Now?

  • Cats, Nudibranchs, and Frogs!

  • 💙👀😂

  • Story-Driven, RPGs, and Tower-Defense

  • Introspective, Compassionate, Curious

Well, I appreciate you taking the time to view my website and the content I have to provide you. I’m a fast and eager learner in anything not addressed, so feel free to contact me for work related inquiries! Regardless of who you are or what you do, I hope that whoever reads this had a wonderful day. Thank you for your time!

Here’s some extra fun facts in sets of 3’s for those that are still here!

Please click each tile to learn more about me.